What is Content Marketing?
If you think it’s all about improving your site’s ranking in search engine results through relevant posts, you are only partially right. It’s not even half of the equation.
You need it for other things to run your business well.
The Content Marketing Institute describes “content marketing” as…
“…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Adding value to your business is what it’s about. You provide useful content and help solve the customer’s specific problems or needs..
It creates more visibility for you and brings in more revenue. Big websites (e.g. LinkedIn) and top companies (e.g. Procter & Gamble, Microsoft, Cisco Systems) have been doing this, so why shouldn’t you?
2018 is just the right time to work on your content marketing. Start allocating a budget for it!
Why Do Content Marketing
Here are the reasons why content marketing is highly recommended:
It creates brand awareness. If you don’t go out there, no one is going to know you and what you can offer to them. The more people are aware of you, the better chances of growing your business.
It adds new traffic. Produce more quality content and share on various channels. You can do this by writing original content that you do not merely copy off from other sites. It would be better if the ideas you share are your own. Your content should be helpful to customers.
You will appear more regularly for certain keywords on search engine results pages and social media. The better for customers to find you. This is the way Google WANTS you to promote your content. No fear of being penalized for creating a solid content marketing campaign!
It grows and connects you with your audience. Good content will attract consumers to your website, making it possible to increase your followers. That is why you must only post high-quality content. If you don’t write your own content, you can outsource it to companies like ConnieKnows.com. The days of using spun content to rank your site are gone. If you want to grow your following you need to be providing them with a constant stream of high quality, relevant content.
Attract potential leads.
It builds trust in your brand and establishes your authority. Look like and be an authority in the industry. Your content should be reliable, verifiable, and helpful. When you and your writing staff sit down and work on your content calendar for the month. Your goal should be to create content that will solidify your company as the AUTHORITY in the market.
It strengthens provider-consumer relationships. You should strive to constantly share content that will teach and educate your followers. It shows that you are not simply after sales. Rather, you are genuinely interested in providing good service and assistance. Build these relationships and you get customers for life.
It increases sales or conversions. Leverage content marketing and you can improve your conversion rates. Consumers buy from sellers they trust.
So along with creating relevant content, you need to include a call to action with each post.
Content marketing has become the cornerstone of most businesses online marketing strategy. Once you have mastered this, you will not only build a strong “tribe” of consumers who love you and your brand! But you will find that converting these fans to customers to be very easy!
If you want to hire one of our content marketing specialists please leave us a message or call (888) 878-9711.